Imagination is a subjective philosophy simply because people imagine different things. But when imagination becomes reality, philosophy turns to truth, and becomes something magnificent, luminous and breathtaking. This is what it means to experience a Re:Life. I.C.O.N. introduces the power of imagination in its new EcoTech formulations, new packaging with a 3-dimensional façade promising more dimensional care and style, and a new focus on hair as art and hairdressing as business-art. I.C.O.N.’s Re:Life represents an evolution from the company that is constantly re:evaluating and re:changing to meet the needs of today’s consumer and today’s artist.
This re:life is re-invention. It’s as symbolic as it is sexy, as I.C.O.N. re:introduces itself to the world. Our goal is to constantly meet the needs of today’s consumers and hairdressers alike. This re:make is our return to all that is great about the beauty industry while welcoming all that will be extraordinary. It is a visionary and futuristic philosophy. It is new without being untested; it is energy and excitement and passion. It is what makes the beauty industry beautiful.
This is I.C.O.N.’s re:life and it begins now. Get with the program.
Re:Life makes its debut in July at Cosmoprof Las Vegas and hits retail shelves world-wide in September 2010.